Task 23 : Branding

Here are my Fonts that i considered and the one i finally chose to use in my final piece. I picked from several similar looking fonts as they look like common fonts in my particular genre. Some of them i liked due to originality such as Flower Kingdom, it also gives it a fun aspect as the font doesn't look serious at all. Heavy Heap just wasn't what i wanted as it looks dated and looks as if it would fit into a different genre, maybe something like indie pop. In the end i decided to use Market Deco as it had the cleanest and simple design of the ones i liked. Its simplicity and casual look allows for a appropriate font which will coincide nicely with my designated genre and idea. 

My Font

I decided that this font alone was too simple and doesn't really have anything unique about it. From doing research on the indie rock genre i found that many bands have very simplistic fonts that suit the album cover and their specific style. On photoshop, i decided to play around with the tools allocated on the software to try and alter the original text. I came across a smudge tool which smudges specific areas of the text, by your choosing. after spending some time using the tool on other text pieces, i finally altered my text. To start with, it wasn't perfect and i didn't know exactly how much smudging i should do, I did a reasonable amount and then asked some peers their opinion on my creation. The feedback overall was good as most of it was constructive criticism, which i expected as it was my first ever time using Photoshop. The majority of the criticism was that the line above the U could be mistaken for an O. Personally i didn't see the resemblance but enough people mentioned it to make the U an issue. I decided instead of editing the U, i would just completely cut it from the text. After doing this i realized that my audience research was in fact correct and i'm glad i carried the task out.

I also smudged other characters to make it more of the theme for the text. This also led me to think of an overall theme for the digipak also. I googled smudge png and found many designed that i could possibly use for my album covers and panels. This gives the whole piece some kind of texture as aposed to just simple edits with lighting and colour. It builds layers onto the picture which enhances my knowledge of the software.